A song written by the mountains by tracing a music staff and notes on top of The Andes mountain range.

We’ve created a song by drawing a music staff over The Andes mountain range. Every peak’s location stood for a musical note to generate a song that was later performed and recorded by an orchestra. The musical piece with its video was reproduced on every Jeep screen at all authorized dealers and ,thus, the high-fidelity audio system could be tested. The video was also sent by email to all Jeep owners.

www.jeepthelandscapesong.com

Recognitions:

Cannes Lions - Shortlist Outdoor

Argentine Creative Circle - Bronze Film

Ojo de Iberoamérica - Bronze Sound design

Press:
Ad Forum - 1st place automotive Ads
The Little Black Book
Fubiz

Co-directed with PUNCH

As a Copywriter.

The first book that can be planted after it is read.

Pequeño Editor is an independent children's books publisher of Buenos Aires. With the purpose of giving an educational message, we created a book that can be planted after it is read. The book was sent to the main opinion leaders and schools in Argentina.

Recognitions:

Cannes Lions - Bronze PR

Cannes Lions - Shortlist Promo & Activation

Argentinean pencil - Gold

Argentine Creative Circle - Silver Design

Ojo de Iberoamérica - Bronze Sustainable

Press:
Adweek - Ad of the day
Huffington Post
Fast Company Magazine
Fubiz

As a Copywriter.

MTV Canvas is an app that allows you to create art using different kind of internet stuff and submit your artwork to the tv. We developed the global tv commercial and the design of the app.

Here you can try it:

http://www.mtvbump.com/canvas

How can we expect to put an end to gender inequality if as soon as we are born we are separated by color?

Sky blue for boys, pink for girls.

As a Copywriter.

This is a global campaign to promote Europe Music Awards. We used the personalities of the hosts to develop the concept, one cute and the other badass.

Press:
Dailymail.co.uk
Mirror.co.uk
Billboard.com
Vice.com

Tv commercial for the América Cup 2016 USA to launch the message Share a song and a Coke.

The best way to tell what OHLALÁ magazine is talking about is to make it talk. So we created an inspirational manifest using the content of the magazine: Titles, notes, photos, etc.

Artwork and Animation: m4tm.tv

To communicate the home banking service of Itau Bank, we created a talk by skype between a person in it´s home and the people who were about to enter the bank for doing their transacts.

This was a regional project to launch the new anti-age Nivea´s creme. We focused on it´s main feature: Cellular anti-age is a creme that transforms your cells into younger cells. So, you will be younger from your inside to your outside. To develop this project we worked with the well known photographer Irina Werning.

Recognitions:
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